Privacy Policy

Privacy Policy

Last Updated: October 12, 2026

Welcome to FireHeroic. Your privacy is important to us. This Privacy Policy explains how FireHeroic ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website, https://fireheroic.com, purchase our products, contact our customer support team, or otherwise interact with our services.

By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy, subject to your rights under applicable law.

1. Information We Collect

We may collect the following categories of personal information:

Personal and Contact Information

  • Full name

  • Email address

  • Billing and shipping addresses

  • Phone number, when provided

Order and Transaction Information

  • Products purchased

  • Order history and transaction details

  • Payment status and relevant payment information

  • Shipping, delivery, and return information

Device and Website Usage Information

  • IP address

  • Browser type and device information

  • Pages viewed and interactions with our website

  • Referral sources and approximate location derived from technical information

  • Cookies and similar technologies

Customer Support Information

When you contact us, we may collect the information you provide, including your questions, messages, order details, and correspondence.

2. How We Use Your Information

We may use personal information to:

  • Process, fulfill, and deliver orders.

  • Communicate order confirmations, shipping updates, and customer service information.

  • Respond to inquiries, complaints, returns, and refund requests.

  • Provide personalized shopping experiences and product recommendations.

  • Improve our website, products, and services.

  • Detect and prevent fraudulent transactions, unauthorized activities, and security threats.

  • Send promotional emails and marketing communications where permitted by law.

  • Measure website performance and advertising effectiveness.

  • Comply with applicable legal and regulatory obligations.

We process personal information only where we have an appropriate legal basis under applicable law, such as fulfilling a contract, obtaining consent, complying with legal obligations, or pursuing legitimate business interests where permitted.

3. Marketing Communications

If you subscribe to our newsletter or otherwise provide valid permission, we may send you information about new products, exclusive offers, seasonal collections, and special promotions.

Where permitted by applicable law, we may also send marketing communications based on an existing customer relationship.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in those emails or contacting us at info@fireheroic.com.

Unsubscribing from marketing emails does not prevent us from sending essential transactional messages regarding your orders.

4. Payments and Transaction Security

Payments are processed through the payment service providers available at checkout.

We do not intentionally collect or store complete payment card numbers or card security codes on our own systems. Payment processors may collect and process payment information according to their own security standards and privacy policies.

We may receive limited payment-related information, such as transaction status, payment method details, and identifiers necessary for order management, fraud prevention, refunds, and accounting.

Payment service providers are responsible for maintaining appropriate payment security controls, including applicable PCI-DSS requirements.

5. How We Share Personal Information

We may share personal information with trusted service providers when reasonably necessary to operate our business, including:

  • Shopify: Our e-commerce platform and related store services.

  • Payment Processors: To securely process payments and refunds.

  • Shipping and Fulfillment Partners: To prepare, ship, and deliver orders.

  • Customer Support Providers: To respond to inquiries and provide assistance.

  • Analytics and Advertising Providers: To understand website activity and measure marketing effectiveness, where applicable.

  • Email Marketing Providers: To manage newsletters and promotional communications, where applicable.

We may also disclose information when required by law, to protect our legal rights, investigate fraud, or facilitate a legitimate business transfer, merger, or acquisition.

We do not sell customer contact lists for independent marketing by unrelated third parties. However, certain advertising or analytics activities may qualify as the "sale," "sharing," or use of personal information for targeted advertising under applicable privacy laws. Where required, we provide appropriate privacy choices.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Keep the shopping cart and checkout functioning.

  • Remember preferences and improve website usability.

  • Maintain website security and prevent fraud.

  • Analyze website traffic and performance.

  • Support personalized advertising and marketing measurement, where applicable.

Cookies may be placed by Shopify and other service providers integrated with our website.

You can manage cookies through your browser settings and any privacy preference controls made available on our website.

Disabling certain essential cookies may affect shopping cart, checkout, or other website functionality.

Where required by applicable law, we obtain consent before using non-essential cookies or similar tracking technologies.

7. Analytics and Advertising

We may use analytics and advertising technologies, such as Google Analytics, Google Ads, or Meta advertising tools, if enabled on our website.

These services may process information about your interactions with our website, including device identifiers, pages viewed, product interactions, and purchase events.

Such information may help us understand customer interests, improve marketing campaigns, and measure advertising performance.

You may be able to manage certain advertising preferences through the relevant provider's privacy settings, your browser settings, or the privacy controls available on our website.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

  • Order fulfillment and customer support requirements.

  • Tax, accounting, and legal obligations.

  • Fraud prevention and security needs.

  • Dispute resolution.

  • Marketing preferences and applicable consent requirements.

When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely retain it where legally necessary.

9. Data Security

We use reasonable technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, misuse, disclosure, alteration, or loss.

Our e-commerce platform and relevant service providers may use encryption and other security measures to protect information during transmission and processing.

However, no internet-based service or electronic storage system can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to personal information we hold about you.

  • Request corrections to inaccurate personal information.

  • Request deletion of certain personal information.

  • Request a copy of your personal information.

  • Withdraw consent where processing is based on consent.

  • Object to or restrict certain processing activities.

  • Opt out of certain targeted advertising, sales, or sharing of personal information.

  • Appeal certain decisions regarding privacy requests, where applicable.

To exercise your privacy rights, contact us at info@fireheroic.com.

We may need to verify your identity before fulfilling a request. Certain requests may be limited by legal exceptions or recordkeeping obligations.

We will respond within the timeframes required by applicable law.

11. International Data Transfers

Our website and service providers may process personal information in countries outside your place of residence, including the United States and other locations where our technology and fulfillment partners operate.

Where required by applicable law, we take appropriate steps to protect personal information transferred internationally.

12. Children's Privacy

FireHeroic's website is intended for general audiences and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without legally required authorization.

If you believe a child has provided us with personal information without appropriate authorization, please contact us at info@fireheroic.com so we can review the matter and take appropriate action.

13. Third-Party Websites

Our website may contain links to external websites, payment services, social media platforms, or other third-party services.

We are not responsible for the privacy practices or content of websites that we do not operate.

We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technologies, legal requirements, or privacy practices.

Any updated version will be posted on this page with a revised "Last Updated" date.

Where required by law, we will provide additional notice of material changes.

15. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us.

FireHeroic

Website: https://fireheroic.com

Email: info@fireheroic.com

Business Address:

30 N Gould St, Ste R
Sheridan, WY 82801
United States

We will review privacy-related inquiries and respond in accordance with applicable law.